Leonardo Aranda's posterous

 
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publishers

 

I will get an iPad. Here is why.

I want to pay for content (i.e. Newspapers, eBooks, Magazines) but I refuse to pay for it if I have to sit in front of a desk to consume it.

I've been tempted to subscribe to The New York Times, but I haven't done so because it bothers me that I would be responsible for so much waste of resources to get this paper delivered to my door. Again, I want to pay for the subscription. I believe the paper is worth it, but I won't pay for it if I have to consume it in front of a desktop or a laptop.

Also, I want publishers get a fair revenue from advertisers. Advertisements in print media deliver their message without demanding an action from me. Newspapers and magazines sell advertisement that is valuable because people look at it. You don't have to click on it. The advertisers communicate their message, publishers get revenue based on impressions and readers consume the content they want with minimal disturbance. This model has not been able to work on the web for many reasons, without getting into them, I believe that the iPad's format and size will allow a distribution of information that makes this possible because it allows for page design. There is enough room for both the content and the advertisement.

There are some other reasons for me to want the iPad, but the one that is going to make me get it is that one. I want to pay for the content I consume and consider valuable. I just had not found a way to do so without being responsible for so much waste of energy and resources.

I'll get it to use it as my one and only newspaper, magazine and book. The rest is extra.

Filed under  //   apple   iPad   publishers